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Corporate strategy is the overall plan or path a company or a business follows to pursue its long-term goals. An effective corporate strategy declares the company`s vision, values, mission, and objectives. It also specifies the product and market of the company, the resources and capabilities it needs to achieve its goals, and the competitive advantages it targets to build. 

Every CEO or business owner needs to comprehend the effective corporate strategy and its building blocks, as it helps them to develop a well-thought-out plan that is simple to adhere to and implement. Some of these elements include

• Visioning: involves creating the company`s long-term direction on a big-picture while clearly stating the mission and values

• Goal Setting: this involves setting the targets you want your organization to achieve over time.

• Resource distribution: involves sharing capital and human resources to promote the company`s goals.

• Trade-off decisions: involves the critical choices an organization makes to maximize their opportunities to succeed.

Experience from a successful CEO

Often times the world view well established CEOs like Grant Kelley as people who flawlessly execute their corporate strategy without encountering any setbacks or challenges. While this may be far from the truth, they are not to be blamed for making such assumptions, especially considering how enticing the results from these CEOs are. 

However, the truth is that many other CEOs in the spotlight is that they learn daily. They make mistakes, identify them and seek to correct them while incorporating a working strategy. 

Also, the lessons one can pick up from his experience as a CEO are not just focused on the negative aspects alone, there are a ton of positive things that can be emulated from him. 

The positive experience…

From Grant Kelley’s wealth of experience, you can infer that just creating an effective corporate strategy for your business and implementing its good enough, especially for starters. While implementing these strategies in business, here are three possible benefits:

• You are bound to receive strategic direction and clear guidance from your administrators, stakeholders, employees, and managers which will move the company to achieve its goals faster. 

• You can stay flexible and adapt if I . Usually, organizations and businesses must get ready for changes because we are living in a dynamic world. I needed my business to be flexible enough to avoid unexpected frustrations like the one we experienced during the pandemic. It was a good thing my corporate strategy provided such flexibility. 

• I never knew making decisions would be easy as CEO. Well, why not? Since my strategy has helped me focus on the important stuff and prioritize ideas that can help my business long-term.

Learning the hard way…

Irrespective of the good experiences you learn from other successful people, you need to implement them and find out what works for your business. The first strategy you implement might not necessarily do the trick in your business, but that’s where perseverance comes in. You will need to keep implementing without losing focus, rest assured, if others in the same industry recorded success, then you are next in line. 

Conclusion

As a CEO, you will come to understand that corporate strategies are not PowerPoint presentations. You must start acting on a corporate strategy before seeing the effects. But in reality, it much easier said than done. But keep in mind, that you can never truly know the outcome of your countless strategies if you don’t implement them.

For the ultimate Chinese experience, you need to go beyond the usual tourist attractions. You should see Historic Xi’an, Beijing, Hong Kong, Guilin, and Yangshuo, as well as the majestic Great Wall of China. Here, we’ll cover the 15 best places to visit in China. Once you’ve made your decision, you can plan your trip to fit your budget and your interests. Once you’ve done that, you’ll want to read on to discover our top picks!

Beijing

There are many reasons to visit Beijing. If you love art, Beijing is one of the most beautiful cities in the world. You can take a trip to the National Center for the Performing Arts, which is referred to as the ‘giant egg’. Here, you can enjoy a world-class opera performance or watch a Peking Opera. Beijing also has a large number of museums and galleries.

The Great Wall is a must-see in Beijing, and it is the most iconic monument in the country. Located near the Forbidden City, the Great Wall stretches for over 3,000km, and the scenery is spectacular. While some parts are beautifully restored, other sections are in various states of disrepair. If you can spare a few hours, consider hiring a tour guide to drive you around the wall, which is about 1.5 hours from Beijing.

For history buffs, Beijing is home to a number of ancient temples, which were constructed over 600 years ago. In ancient times, emperors prayed here to ensure a good harvest. Today, it is a UNESCO world heritage site and has heavy symbolism related to Taoism. It is a popular attraction with locals, and a trip to Beijing’s Temple of Heaven is often a perfect opportunity to take stunning pictures.

Historic Xi’an

Historic Xi’an is one of a handful of cities in China that boast historical city walls. This historic town is also home to one of China’s largest drum towers, the Drum Tower. Built in the Ming dynasty, this tower is the largest drum tower in China. You can climb the tower and admire the engravings and murals, or you can visit the nearby porcelain museum.

If you’re interested in history, consider a trip to Historic Xi’an. This city is home to the terracotta army, one of China’s most popular tourist attractions. You’ll be amazed by this army of stone that dates back over 2,000 years. There are dozens of other things to do and see in Xi’an, and it is a must-see for all history buffs.

If you’re interested in ancient architecture, you can visit Xi’an’s Muslim Quarter. The Muslim Quarter is one of the most vibrant parts of the city, with dozens of street food stands and stores. Locals and tourists alike enjoy the Muslim Quarter for the unique street foods and cultural attractions. Don’t miss the delicious Paomo soup, which is a local favorite.

Hong Kong

While you’re in Hong Kong, be sure to explore its culture. The city is filled with colorful replicas of early dwellings, old-fashioned costumes, and bedsteads. There’s also an interactive multimedia exhibition that provides an inside look at Hong Kong’s rich history and culture. It’s the perfect place for a cultural immersion. Once a shady, foreboding place, Hong Kong now boasts a vibrant, colorful culture.

Whether you’re traveling with your family or by yourself, the Hong Kong Museum of History is a great place to explore the city’s rich history. From archaeology to ethnography, the museum provides a comprehensive overview of the territory. Take the time to experience the “Hong Kong Story” exhibit, which takes visitors on a journey through the territory’s history from prehistoric times to its return to China. madisonsdish.com

The Big Buddha, otherwise known as Tian Tan, is a must-see when in Hong Kong. It’s the second-largest outdoor bronze statue in the world. The Giant Buddha is located near the Po Lin Monastery, and it can be viewed from the Ngong Ping 360 Cable Car. From here, you can enjoy the magnificent panoramic views of Hong Kong’s skyline and a trip to the Big Buddha’s surroundings.

Guilin and Yangshuo

A visit to Guilin is not complete without a trip up the Li River. There are many things to see, including the Xianggong Hill, where you can watch the sunrise and sunset. It is also a good place to catch a few glimpses of the city, which has been the subject of many media reports. Nevertheless, if you have limited time and money, you may want to spend a day exploring Yangshuo.

You can also go rock climbing in the caves outside the town. Many guides to Yangshuo mention the hot air balloon ride, which was only temporarily suspended after four Dutch tourists died during a mid-air explosion in 2009.

If you’re lucky, you might catch the famous Impression of Sanjie Liu performance on the stage of the world’s largest landscape theater. The stage, set amidst the twelve peaks, features seven chapters of traditional folk tales. The performance includes classical folk songs and the actors portray the locals as they live their lives. During this performance, you can buy souvenirs or indulge in some fine dining.

Shanghai

For travelers who are looking for a cultural experience, Shanghai has several things to offer. For one, its French Concession features a rich collection of European-style houses and buildings. While many of the homes have been replaced with more modern ones, the layout of the neighborhood retains a European feel. Regardless of your taste in art, you are sure to find something interesting and unique in this neighborhood. https://linktr.ee/madisonsdish

If you’re looking for a unique way to see the city skyline, you’ll want to visit the Oriental Pearl Radio & Television Tower, which is 1,535 feet (468 meters) high and serves as a broadcasting center, hotel, and observation deck. Be sure to reserve a spot in advance to avoid disappointment. Alternatively, you can explore the Buddhist temple complex at Jing’an, which was constructed around 800 years ago. There, you can admire the largest sitting jade Buddha statue in China. You can also spend time shopping and eating at the city’s many malls and restaurants.

You’ll also want to check out the Jing’An Temple, which is dedicated to Chinese philosopher Confucius. Though the Confucian Temple is often overlooked by tourists, it is a beautiful example of Chinese traditional architecture. Its rock formations and stone-carved Buddha statues make it a particularly beautiful piece of art. It costs a small extra fee to see the statues, but is well worth the price.

Chengdu

Sichuan Opera is a must-see for those visiting Chengdu. This form of Chinese opera is based on traditional folklore and traditional Chinese novels. It blends solo performances with acrobatics, fire-spitting and masquerade. The shows are accompanied by complimentary drinks and light snacks. It is a great way to experience the city’s rich culture without paying a fortune.

For ancient architecture, visit the Erwang Temple, which is known for its embellishments and overall design. Nearby, Mount Qingcheng is an ancient ruins of Taoism and is only 68 km from Chengdu. While there, make sure to spend some time exploring the city’s cultural and natural resources. If you’re an animal lover, Chengdu is an excellent place to visit.

A must-see in Chengdu is the Kuanzhai Alley. Also known as the Wide and Narrow Alley, this historic area has a diverse collection of shops, from old buildings from the Qing dynasty to newly renovated stalls selling everything from food to wares. The alleys are lined with restaurants, bars, and shopping arcades, and many of the buildings are now converted to hostels.

Ningbo and the Tianyi Ge Library

A must-visit for anyone traveling to China, Ningbo is an ideal spot to spend a day. Nestled beneath the famous green mountains of China, this city boasts one of the largest collections of rare books in the world. A 16th century man named Fan Qin started building the library here, collecting books from his family and friends and eventually accumulating over 70 000. During his lifetime, he had collected many books which now provide a fascinating insight into the history of Ningbo.

The library is one of the most ancient and beautiful places in China. It was built around 1561 by Fan Qin, a Ming dynasty official. He had a private library of 70,000 volumes but over the years, it began to suffer. Insects, climate, and corrupt officials had a detrimental effect on his collection, but he managed to save it and eventually expand it to over 300,000 volumes. The library is especially strong in local history, with over 80,000 volumes in its collection – including many rare and eminent books.

Hangzhou and the Historic Grand Canal

West Lake and the Historic Grand Canal are two of the most famous sights of Hangzhou. The canals, which are separated from one another by causeways, are full of old temples, pagodas, and museums. Along the water, there are sitting areas and walking paths. You can also take a boat ride on the West Lake. You can also visit nearby Shanghai and canal towns.

After visiting the historic Grand Canal and Hangzhou, you can go shopping for souvenirs. The city has a number of shopping malls including Hangzhou Tower Mall, Intime Departmental Stores, and Xie Bai New Century Mall. You can also buy herbal medicines and natural supplements from the Ginseng Shopping Mall. Don’t forget to visit the Hangzhou Tea Market, where you can buy some of the finest tea in China. You can also shop at the many souvenir stores.

The West Lake is the perfect place for viewing the ancient architecture of the city. You can also visit the Xixi National Wetland Park, which features a traditional temple and several homes. Hangzhou Botanical Garden and Zoo provide typical city entertainment. Lastly, visit Yangshuo, a city in south China. This former backpacker’s paradise is famous for its beaches, cheap accommodations, and laid-back atmosphere.

As a UK residential landlord, you want to attract the best tenants and maximize your return on investment. Digital marketing is essential in today’s online-focused world, and a well-executed strategy can help you reach your target audience and stand out from the competition. Here are some SEO-focused tips to help you market your rental properties effectively.

Optimize your website: Ensure that your website is optimized for search engines so that potential tenants can easily find your properties online. A clean, user-friendly design, and mobile-friendly platform are crucial. Use targeted keywords and meta descriptions to help search engines understand your content and what sets your properties apart.

Utilize online property listing sites: Online property listings such as Rightmove, Zoopla, and OnTheMarket are excellent platforms to advertise your rental properties. By creating detailed listings with high-quality photos and descriptions, you can reach a large audience of potential tenants. Make sure your listings are up-to-date, accurate, and optimized for search engines to increase your visibility and attract the right tenants.

Note: Please remember you will need a Tenancy agreement template before accepting any potential tenants.

Take advantage of social media: Social media is a powerful tool for reaching potential tenants. Use platforms like Facebook, Instagram, and Twitter to share photos and updates about your properties, and to engage with your followers. Encourage tenants to share their positive experiences, and use social media to showcase your properties’ unique selling points and attract new tenants.

Leverage email marketing: Email marketing is a cost-effective way to keep in touch with current tenants and reach out to potential tenants. Use your email list to send updates, promotions, and events, and encourage tenants to share your properties with their network. Ensure that your emails are well-designed and optimized for mobile devices for easy reading and responding.

Offer incentives: Offer incentives to attract high-quality tenants and retain them. This could include rent discounts, gift cards, or other rewards for referring friends or renewing leases. Offering incentives can help you build a loyal tenant base, reduce turnover, and improve your return on investment.

By following these tips, you can market your rental properties effectively and reach your target audience. With a focus on online visibility and tenant satisfaction, you can make your rental properties stand out and achieve your investment goals.

For for more information about landlord marketing visit Landlord Knowledge.